Group Creative Director at Huge Inc in New York, where I lead integrated campaigns for brands such as Coppertone, Realtor.com, SubZero Wolf, Barclays and Google. I’ve also lead and won several pitches at Huge over the past year, helping the agency in its transformation from a design and UX agency to an integrated shop. In many ways, it's the exact opposite of what the rest of the advertising industry is doing, and I enjoy swimming against the tide as I work towards bringing ideas and storytelling to both digital-forward and television advertising.
Before Huge, I was:
Hybrid Creative at Mother Buenos Aires (the Latin American office of the independent global network Mother) where I worked on iconic Argentine brands such as Mamá Lucchetti and global brands such as ABInbev. I moved to Argentina in 2011, a result of watching one too many ridiculously good commercials and saying ‘I need to figure out how they do this’, and being brash enough to think that I’d be fluent in Spanish within a couple of months (It took thirteen). I found agencies that were creative-focused at every stage of the process and clients that would turn down scripts saying ‘I like this, but let’s see if it can get funnier’. I'm very proud of the work we did there in spite of (or maybe because of) a tragi-comic economic situation.
Creative Lead at Publicis Argentina from 2011-2015 working on Argentine, Latin American and Global campaigns for Renault.
Contributing Editor at the iconic magazine Colors, working on eight issues from 2011 to 2014 where I got to collaborate with some seriously talented writers and photographers, chase down crazy stories, and help build a magazine that I’ve admired for years.
Copywriter at McCann Erickson Singapore, where I worked on Mastercard, Panasonic, L’Oreal with a great team and had my first brush with big Regional Campaigns and all that they entail.
Creative Resident at Fabrica, the creative research laboratory of the Benetton Group in Treviso, Italy, where I worked with the writing department and Colors Magazine, worked with people from all over the world, and figured out the importance of creating stuff without permission.
Copywriter at Publicis India and Contract Advertising India, where I learned the basics and made commercials for Cadbury and HSBC that were shot in the greenish tint standard to all Indian advertising in the 00s.
Ten years of after-dinner brainstorming,'thinking-beers' and heated discussions about where advertising is heading with my super-talented husband and occasional-collaborator Avinash Baliga. I think it counts.